I finally got around to reading Suketu Mehta's column on outsourcing. See the discussion following Abhi's post at Sepia Mutiny a couple of days ago for some good comments on the column; all I have to say right now is, can someone please tell the editors of American media outfits to think of titles for India-related stories that do not entail A Passage to India?
There are other works of literature whose titles might make eye-catching 'ledes.' For instance, this column might have been better titled:
Midnight's Outsourcing [literally midnight, because of the time zone difference...]
The Silicon in the Crown
Outsourcing an Elephant
Train to Bangalore